Ahead of its 50th anniversary, the lifestyle brand Smiley is announcing its partnership with Concept One Accessories and working together to release a range of products including headwear, cold weather accessories, wallets, handbags and more, available in five countries.

“This partnership is a great opportunity for us and we are very excited to be working with Concept One,” said Alex Ruiz, Senior Partnership Manager USA, Smiley.

Concept One, manufacturer of fashion accessories for children and adults, will manufacture and distribute Smiley products in the USA, Canada, Mexico, Great Britain and Australia from spring 2022.