Montblanc tapped New York City-based Public School brand for a lower impact accessory capsule.
The five-part collection, available exclusively in Montblanc boutiques and online, on the Public School website and from Mr Porter, consists of a travel bag, envelope and mini envelope, belt pouch and business card holder made from regenerative and environmentally friendly materials.
The travel bag, envelopes and belt pouch are all made of black regenerated nylon with sour lime edges. Details made from 100 percent recyclable stainless steel and straps made from recycled polyester, which is almost identical to new goods, but requires 59 percent less energy and 32 percent less CO2 emissions. The card case is made of residual grain and acid green leather that has been subjected to a CO2 tanning process and bears the sentence “The pen is mightier than the sword”, a sentence by the English author Edward Bulwer-Lytton for his piece “Richelieu”. “Reinterpreted by Public School.
“We are in a world where we think more about being less of an influence,” said Nicolas Baretzki, Montblanc Chief Executive Officer. “First and foremost, it’s about innovation and goes back to what Montblanc is about.”
The appreciation and the desire to travel inspired the co-founders of the Public School Dao-Yi Chow and Maxwell Osborne to work together. “We took the opportunity to create something for a global audience,” said the duo. “Montblanc has worked with a new fabric called Econyl, which is made from recycled materials. We had also worked on this room and fell in love with the fabric. We knew right away that it would be great to be working on a range of bags and travel-inspired items. “
Baretzki, Chow and Osborne started working on this project in 2020, but it was delayed due to COVID-19. Both brands have had many collaborations in the past. Public School has partnered with Jordan Brand, Eileen Fisher, New Balance and, this year, Freedom March NYC, a black women-led protest group and civil rights organization. Montblanc worked with Bape, among others, in 2019 and with Oscar-winning filmmaker and Montblanc ambassador Spike Lee in 2020.
Although employees were unable to confirm that the partnership will continue, Baretzki said that Montblanc will continue to produce items with a similar ethos as this project is part of the company’s commitment to sustainability.
“There really comes a time when Montblanc is getting into leather in a strong and strategic way,” he said. “We have hired a new creative director [Marco Tomasetta] and soon we will be launching new collections and Hero products in the leather goods category. “
Baretzki said the North America region is very important to the company and is doing well in e-commerce. “We’re very careful, but it looks better,” he said. “We see that our customers are ready to interact with the house and our products, and that is very good news for the near future.”
This month the company will be unveiling a complete redesign of its website. In the next few months she will also open the Montblanc House in Hamburg, which is dedicated to the culture of writing.
For Chow and Osborne, while public school is no longer their primary focus – Chow is the creative director of Sergio Tacchini and Osborne launched a new brand called AnOnlyChild – it still provides information on everything they do.
“Over the past 14 years, PSNY has become a part of our lives regardless of what other projects we’re currently working on,” they said. “We set out to develop a philosophy and a design approach for everything we do. It’s like a band going on and writing and producing music for others, it will always have a PSNY sound. We mostly have collaborations that are planned for the next 18 to 24 months. “